Amid the subscription push, VMware recently made a controversial decision to kill one of its software as a service (SaaS) products. The move has sparked debate within the tech industry, with some praising the decision as a necessary step in the company’s transition to a subscription-based model, while others criticize it as a shortsighted move that will alienate customers.

The decision to discontinue the SaaS product, known as the VMware vCloud Director Service (vCD), comes as VMware is pushing hard to transition its customers to a subscription-based model. This shift is part of a broader trend in the software industry, as companies seek to move away from traditional licensing models in favor of subscription-based revenue streams.

In a blog post announcing the decision, VMware explained that the move was part of a strategic shift to focus on their core businesses, and to allocate resources to more promising areas. The company also assured customers that they would continue to support and maintain the product for existing customers, while offering alternative solutions for their needs.

The decision has received mixed reactions from industry analysts and customers alike. Some argue that the move is a necessary step for VMware to remain competitive in the rapidly evolving tech market, and to adapt to changing customer preferences. They believe that the company’s subscription push is crucial for its long-term viability and growth.

On the other hand, critics argue that the decision to kill vCD is premature and could alienate existing customers who rely on the product. They argue that while the move may make sense from a strategic standpoint, it fails to consider the impact on current users and the potential loss of revenue from them. They also question whether VMware has adequately communicated the implications of this decision to its customers.

Overall, the decision to discontinue the vCD SaaS product is a contentious issue that highlights the challenges companies face in transitioning to subscription-based models. It remains to be seen how VMware’s customers will react to this move, and whether it will ultimately pay off for the company in the long run. In the meantime, this decision serves as a reminder of the complexities and trade-offs involved in navigating the rapidly changing tech landscape.

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